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Part 2 : PPC Campaign – Creation OF A Landing Page

October 14th, 2008 | Posted in experiments

I finally have found a free template to use to create a nice landing page for my PPC experiment. You can download the template for yourself at Zac Johnson’s blog. All of the major components appear in Zac’s template. Here are the important parts, that Zac stresses, to include in your landing page :

  1. Call to action header
  2. Call to action photo
  3. 4-5 major key points for the product or service
  4. Call to action button that appears above the fold
  5. Some type of promotional text
  6. Testimonial text for the product or service
  7. Photos backing up the testimonial text
  8. At the bottom, provide a reason for acting now with yet another link to the sales page

In less than 10 minutes, I was able to alter the text within the sample landing page to suit my needs. Of course, the landing page is just a test landing page :)

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4 Comments

  1. 1
    no imagegoblogging (Who am I?) // October 15th, 2008 at 4:53 am

    Nice! :) keep continuing write your ppc reports. Btw, I’d like to see the performance and profit. Good luck! ;)

    gobloggings last blog post..Blog posting idea: your keyword searches

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    		3.2
  2. 2
    no imagejj-momscashblog (Who am I?) // October 16th, 2008 at 10:02 am

    Hey Goofblogger, I love it!! Did you think of the ad yourself? You should be writing ads, that was excellent at first I skipped right over it because I thought it was an ad for some “diet drug/drink” and then went back to read it. Great job! Now I have to go look and see if I can create a landing page, and if it’s as easy as you say it was. Nice job!!

    jj-momscashblogs last blog post..Fear Driving the Stock Market

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    		3.2
  3. 3
    no imageFree Landing Page Templates (Who am I?) // November 30th, 2008 at 9:27 pm

    Hey, found your website through Zac Johnson. Just wanted to let you know I have about 10 or so free landing pages up above.

    Also subscribed to your RSS, looks like some good stuff here! Look forward to getting a chance to read it all :D

    – Scot

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    		2.2
  4. 4
    no imagegoofworker (Who am I?) // December 2nd, 2008 at 8:39 am

    Free landing pages person : Thanks for visiting and I will be checking out your templates.

    goblogging : Starting off with a tiny budget is best during the learning process of ppc. Thanks for commenting

    jj-momscashblog : Yes I did the content in the ad myself :) It can be that simple. You just have to think about what will entice someone into exploring further :)

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