Cluttering Your Blog with Ads

Great and permanent ad on mountain don’t you think ?

Should you clutter your blog with ads ? The obvious answer is no, or is it ?

If you have a blog that’s main goal is generate passive income, you will need to bend the design rules slightly. There is a fine line that you have to approach. If you cross that line, your visitors will feel as if you are not concerned about their enjoyment level. They will believe that they are just there to be enticed by a money making machine. If they sense that the main goal of your blog is teach them something that they can reproduce on their own money making blog, they will return for another visit.

The best approach is try out an ad system on your site that you have read works well in your niche. Your site’s content and style may not match those sites that have had great success with that ad company and that is why you have to test it out for yourself. Keep adding more systems as time goes on. It is important to monitor your visitors’ reactions to the changes that you had made. If a lot of them are displeased with the amount of ads, you should tone down on the number of systems that you are using. Another good indicator is the number of page views. Most counters that are free on the internet will provide this metric. If the page views per visitor decreases, it could be because you are starting to clutter your site with ads.

Even though you would like to generate money with your blog, you must understand that the content is the most important draw to your site, not your ads. As your blog ages and fills with more and more content, the hits will increase along with it. It is almost inevitable as long as your content is appealing.

Try to have ads that relate to your niche. If the ads are totally the opposite to what interested your reader enough to visit in the first place, they will sense that your ability to figure out what interests them is not there.

On a monthly basis, weed out the ad systems that don’t seem to generate money for the blog. This will free up space on your site and will allow you to try out another system that might work well. You have to allow your approach to evolve.

Another important point is to make sure that your ads do not take hostage the part of the page that appears when people first enter your site. If they have to scroll and hunt for the actual content, they will become annoyed very quickly.

Keep all these above points in mind and you will maintain control of your blog instead of allowing ads to take over and to dictate the flow.